.NEARLY ONE BILLION individuals are directing their votes in India's general vote-casting. It is the most significant autonomous workout in history-- as well as might also be the best expensive. Spending is actually expected to connect with 1.35 trn rupees ($ 16bn), depending on to the Center for Media Researches (CMS), an Indian charitable. That would be greater than double the volume spent in the previous election in 2019 and also surpass the cash money splashed in United States's governmental political election in 2020. Why carry out Indian political parties invest such extensive totals?